It also tells you about your privacy rights and how the law protects you.
M&L yoga addresses the personal data protection and terms in accordance with the General Data Protection Regulation (EU) 2016/679, which is a European regulation on data protection and privacy (GDPR).
2. The types of personal data we may collect include:
We collect a variety of information about customers and visitors to the M&L yoga website.
Personal data we collect fall into these categories:
- Identity Data includes title, first name, last name.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes payment card details (these data are never stored nor we have the access to full details of your payment card details!!!)
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Usage Data includes information about how you use our website, products and services.
- Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
- Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. If you use any of these types of personal data on products you design or create on melonandlime.com, we will not be able to tell. We will treat all the personal data included in designs or products as ordinary personal data.
Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media.
This includes personal data you provide when you:
- order our products;
- sign up to receive the M&L yoga newsletter;
- make enquiries or request information be sent to you;
- ask for marketing to be sent to you;
- engage with us on social media;
- enter a competition, promotion or survey;
- contact customer services; or
- leave comments or reviews on our products or services.
Automated technologies or interactions. As you interact with us, including via the www.melonandlime.com website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our website, or when you click on one of our adverts (including those shown on third party websites).
Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:
- Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;
- Contact, Financial and Transaction Data from providers of payment and fraud prevention services;
- Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites. We will only use your personal data when the law allows us to.
4. How we use your personal data?
M&L yoga may collect Personal information from you in the context of:
- Processing your order for products or services offered by M&L yoga
- Customer support and technical assistance;
- Contest registration and prize acceptance;
- Providing updates to you regarding your M&L yoga products;
- Newsletter subscriptions;
- Access to M&L yoga products or services on social networks or third party services;
- Other uses of the Services where Personal information is requested for use and/or participation.
In general, the Personal Information you provide to M&L yoga is used to help communicate with you. For example, M&L yoga uses Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.
If you provide M&L yoga with your credit card information, M&L yoga uses secure socket layer (“SSL”) technology to encrypt and protect the security of your personal information, including but not limited to your credit card number, when it is sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security. We are not responsible for the functionality, privacy, or security measures of any other organization
Here is a list of cookies that M&L yoga use. M&L yoga has listed them here so you that you can choose if you want to opt-out of cookies or not.
5. Payment information
M&L yoga uses third party payment processors Braintree and PayPal to process payments made for products and services via the Website. All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards (which are high!) and your billing information (which is only used by these payment processors for the purpose of performing fraud protection) is encrypted before being communicated to them. Subject to the below exceptions, your credit card details are communicated directly from your browser to these payment processors – M&L yoga never (ever!) sees your full Permanent Account Number (PAN). This means that the payment form is either off-site or displayed in a frame on the payment page. We only separately the last 4 digits and card type so that we can identify transactions made by a particular card and issue a refunds.
For PayPal we only store the tokens required to identify the transaction with PayPal, issue refunds and identify transactions made using PayPal.
6. Advertising, marketing and your communications preferences
We may use your Identity, Contact, Technical, Tracking, Usage to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. This is what we call direct marketing.
We may carry out direct marketing by email, phone, text or post.
On our website, we always try hard to make it really clear what we are doing and what communications you will be sent, whether it’s you deciding to sign up to the Newsletter or as part of creating an account or the purchase journey – and you have a right at any time to change your mind and say no thank you and opt out. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication.
Of course, there are lots of different ways you’ll see adverts for Melon & Lime out and about, and not all of these are based on using personal data. If you see Melon & Lime adverts on websites and in social media, these may not be directed specifically at you, we might just have bid for the space. But here’s some things we may do that may be specifically directed at you:
- emails, for example the newsletter
We also work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use Tracking Data to deliver relevant online advertising, including via websites and social media.
Tracking Data, and particular cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new customers of Melon & Lime. The cookies used for this purpose are often placed on our website by specialist organizations. We also use these cookies to implement retargeting strategies.
Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful, because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts (you know, before we risk become annoying). Cookies also help us understand if you’ve opened a marketing email because we don’t want to send you things you don’t read.
If you want more information about Tracking Data, in particular cookies, see Cookies below.
Almost all the cookies that relate to advertising are part of third party online advertising networks. If you’d like to read about how you can control which adverts you see online, see opt-out programs established by the Facebook, Pinterest and Google Adwords.
7. E-mail marketing
You may unsubscribe from receiving marketing or other commercial emails from M&L yoga by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as order confirmation emails or changes in our website or mobile app terms).
You can see from Advertising, marketing and your communications preferences above, that cookies are a tool which we (and everyone one else who operates online) use for advertising. That is just part of why cookies are used.
Cookies help www.melonandlime.com work better and provide lots of help in the background to make the process of being a www.melonandlime.com customer a lot easier. You’d miss a lot of these things if they were gone – like things staying in your cart while you go off and look at other pages.
Other cookies collect information about how visitors use www.melonandlime.com for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identify a visitor. All information these cookies collect is aggregated and used to improve how www.melonandlime.com works.
There are also cookies that allow www.melonandlime.com to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
There are cookies that collect information about your browsing habits in order to make advertising delivered to you more relevant to you and your interests (see Advertising, marketing and your communications preferences above). They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
When you use www.melonandlime.com, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It's important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.
9. Disclosures of your personal data
M&L yoga is the sole owner of the information collected on this site. M&L yoga will not sell, share, or rent this information to any outside parties, except as outlined in this policy.
M&L yoga discloses potentially personally identifying information only to those of employees, contractors and affiliated organizations that (i) need to know this information in order to process it on M&L yoga’ behalf or to provide services available on websites, and (ii) that have agreed not to disclose it to others. Some of these employees, contractors and affiliated organizations may be located outside of your home country; by using M&L yoga websites, you consent to the transfer of such information to them.
We may share personal data with the following categories third parties:
Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers, manufacturers and post and courier services);
- auditors and professional advisers like bankers, lawyers, accountants and insurers; and
- government, regulators and law enforcement.
M&L yoga may disclose your personal information if required by law to do so or if you violate Melon & Lime’s Terms of Service. M&L yoga takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially information.
We share personal data with the following specific third parties:
We also share data with third parties connected to advertising, retargeting and analytics. Please see Advertising, marketing and your communications preferences, for more information about who those third parties are.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
10. Links to Other Websites and Third Party Content
We may provide links to other websites, services, and applications, such as Facebook, that are not operated or controlled by M&L yoga (the "Third Party Services"). The policies and procedures we described here do not apply to the Third Party services. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to review and understand the privacy practices of any Third Party Services before providing any information to or through them.
11. International Data Transfers
We may transfer personal data from the European Economic Area (“EEA”) to countries that the European Commission has deemed to adequately safeguard personal information, in which case no additional safeguards are required in order to transfer this information. If we transfer your personal data to other countries, we will either transfer it subject to the recipient’s compliance with standard contractual clauses, EU-US Privacy Shield, or Binding Corporate Rules, or with your consent to the transfer, unless we are permitted by law to transfer personal data without such formalities.
12. M&L yoga policy for children
M&L yoga and its services are not directed at persons under the age of 13. We do not knowingly collect any personal information from children under 13. If a child under 13 submits personal information to M&L yoga and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you are aware of a user under the age of 13 using M&L yoga, please contact us.
13. Your Rights And Choices
Accessing, Changing and Deleting your Personal Information. You may request access to the personal data we maintain about you. If we grant your request, we will provide you with a copy of the personal data we maintain about you in the ordinary course of business, in a commonly used format. You can request to change contact choices, opt-out of our sharing with others, and review, update, correct, or delete your personal information. We will use commercially reasonable efforts to honour your request. Please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.
Portability of personal data Under certain conditions, you may request that we transfer your personal data to another data controller. We may reject your request, as permitted by applicable law. If we reject your request, we will notify you of the reason(s) for the rejection.
Cookies. You can typically remove and reject Cookies with your browser settings. Many browsers are set to accept Cookies until you change your settings. If you remove or reject our Cookies, it could affect how our Site works for you.
Some of our business partners that collect information about your activities on our websites and in our mobile apps may be members of organizations or programs that provide you with choices regarding the use of your browsing behaviour for purposes of targeted advertising. For example, you may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
M&L yoga maintains reasonable administrative, technical and physical safeguards designed to protect the personal data we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, we cannot guarantee that the measures we maintain will ensure the security of the personal data.
15. How to contact us?
If M&L yoga’ information practices change at any time in the future, M&L yoga’ will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.